What money does in your brain: Insights from the field of Neuroeconomics

The emerging field of Neuroeconomics is making fast advances in helping us understand the neural underpinning of how, for example, we make purchase decisions. Continue reading What money does in your brain: Insights from the field of Neuroeconomics

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Think with your head, AND with your heart

As you’re reading this, your heart is beating somewhere between 60 and 100 times per minute, it’s generating electrical signals in the heart to maintain that pace, and your blood is being pushed against your artery walls with each beat. The autonomic nervous system, which regulates not just the heart but also other internal organ functions like digestion, respiration, and sexual arousal, is extremely active. … Continue reading Think with your head, AND with your heart